Wear More. Wash Less.
2/3 of the environmental footprint of a garment comes after it is produced.
Laundry uses a ton of energy and water.
Macro change begins on the micro level.
If you did 1 less load of laundry per week, you'd save 2,000 gallons of water per year.
Sweat Doesn't Stink.
Sweat isn't the issue. By itself, it's odorless.
It's the bacteria that grows on our wet clothes that causes odor and unnecessary loads of laundry.
We're designing more resilient clothing, capable of keeping up with our lifestyles.
Our goal is to reduce the environmental footprint of our active lifestyles, one [extra] wear at a time.